5 Google Analytics reports for your Online Store
When you have, an ecommerce is important to know how it is working, where your customers are coming from and what keywords are attracting more visitors. But to know and manage all this information does not need to be a professional Google Analytics, simply control some key reports such as those present below thanks to the blog of Shopify :
1. Customer Acquisition Report
The report customer acquisition provides a simple but crucial for any online business perspective. This report shows you how your customers are coming to the web and what channels are attracting more revenue. This way you can identify the specific channels you should increase (or decrease) your online marketing efforts.
Most ecommerce owners implement a strategy of optimizing search engines in order to drive organic traffic to your store. In an attempt to control the abuse of this optimization, Google does not share the organic keywords used to reach your site.
The organic traffic report tries to bypass this barrier and shows you the pages on your website that are attracting more traffic that is organic. This way you can guess what keywords that provide more organic traffic and use in your SEO strategy are.
3. Report of email marketing
If you plan to use email marketing to drive more traffic to your store, this report will help you understand the role it plays in your sales campaigns. By understanding which campaign generates more transactions or income, you will have additional data (other than open rates and click-through) to optimize your email marketing efforts.
4. Device Comparison Report
The comparison report includes two views devices that allow you to better understand the differences between mobile clients and those who buy from your desktop computer. The behavior of your customers differs depending on the device used and this report will know what the sources of acquisition that are driving more sales in each case.
5. Transaction Report by time and day of the week
This report provides a detailed view of your sales last week. The report helps you identify what times of day, which days of the week, and which combination of both lead to the highest levels of sales.
The good thing about this report is that it will allow you to isolate days or hours that perform poorly in terms of private income. This information presents an opportunity for special marketing campaigns run during these periods to increase traffic and sales.
Bonus: Graphic sales funnel
While this is not a custom report is likely to be the most valuable of all. The conversion funnel is standard on Analytics and helps you understand the effectiveness of the sales funnel. Will allow you to see where potential customers fall into the payment flow, and can be used to optimize your online store.
Before you can access data funnel, you have to configure your Analytics account. We show you how:
- Once you have logged into your Google Analytics account, click on “Admin” in the top navigation bar.
- Make sure you have correctly selected the page on which you want to make the funnel, click on “Objectives”, and select “New Target”.
- Put a name to your goal (Checkout) and select the “Destination URL” as your target type. Click continues.
- Enter your post page checkout as your destination (usually the page order confirmation or thank you).Activate the option “funnel” and enter the extensions page for each step of your funnel payment order.
- Save your goal and go.Now you can start tracking the effectiveness of your payment flow.
Once the funnel is configured can access the report in the left navigation bar “Conversions” → “Objectives” → “Viewing the funnel”.