Four Established SEO Strategies That Still Work Today
The world of SEO is always evolving, and many of the strategies that worked in the past would be considered spammy today; but that doesn’t mean that you should give up on everything you know. Here are four traditional strategies that are still as important as ever.
Improve Your URL Structure
In the late ’90s there was a lot of talk about the ‘all index architecture’, and changing your URLs to make them as human-readable as possible. While the reasoning behind your URL structure’s importance has changed, it’s still a good idea to avoid messy symbols in your URLs and opt for category names and post titles.
Focus on Quality Links
Google wants people to avoid focusing too much on page rank, but links do still have value. The trick is getting high-quality links – ones from sites that carry a lot of authority, have good traffic and relate somehow to your niche. Co-citation (having your link appear alongside your competitors) helps Google understand that your website or brand is indeed an important player in your niche.
Long-tail keywords account for a huge percentage of total search traffic. These are the keywords that give an indication of searcher intent. A search for ‘brown shoes’ might happen a huge number of times per day, but a search for ‘brown shoes next day delivery UK’ is far more likely to convert into a sale. The Hummingbird algorithm change caused a resurgence in the importance of such long-tail keywords, because sites that cater to them provide results that answer those specific questions.
Get a Good Server
Page-loading times have been important for a very long time. If you want to reach people in the UK, look for local website design London hosting and a payment processor that is known in the UK. Hosting your website with https://www.britishwebsites.co.uk or another UK-based company will ensure fast loading times – so users won’t be so inclined to hit the back button when they land on your website, and Google will be more likely to view the visit favourably.
SEO isn’t about secret tricks and cunning strategies. Make a user-friendly website and provide people with useful and informative answers to their questions, and they will keep coming back time and time again.