10 Trends in Social Media Marketing
Social media have been consolidated in a year 2011 where brands have finally launched the online interaction with users and consumers.However, there is still a long way to go and there is no doubt that during 2012 will witness as trends and habits that we now see emerging establish their roots in what is seen as the logical evolution of a new where social media marketing and new technologies take on a leading role.
The individual’s need to socialize, coupled with the ease of access to higher level of information and increased communication, resulting in the collective knowledge … the community. The collective knowledge is increasingly linked as an element of marketing becoming the most efficient formula to identify opportunities, meet needs and … generate trends from the consumer experience.
Collective Buying is still seen as an added value for consumers, brands should focus their marketing campaigns on social media in the exaltation of “win-win” marked client.
Localizations greater penetration of networks along with using increasingly massive, mobile Web, and today is a revolution for the industry of marketing content on social networks.
Direct, concrete and focus; powerful messages and recommendations “high quality”.
The importance of the metrics
Depth knowledge of statistics is consolidated as an increasingly demanded by service brands in 2012. The digital measurement industry grows at a rate that makes the influence and ROI, the most relevant data for brands.
Video greater penetration and integration as an element of marketing
More online video campaigns will be included in the marketing strategies that seek uptake viral traffic; the tandem Google +, Twitter, Linkedin, Facebook, is added with increasing presence, You Tube.
More and more big brands are added to Social Media Marketing
The social fabric begins to enfilar the path of maturation, Social Media today has clear time horizon, how and when, pattern marking the massive entry of big brands that have so far not made the leap to networks. A clear example is Starbucks.
Overcrowding Mobile Marketing
Geo-location mobile e-commerce + = increased purchases online.
Mobile Web determines a new consumer profile, new challenges for the Mobile Marketing industry in 2012 has the opportunity to take advantage of new consumption habits.
The added value of the brand rests on the quality and originality of the content.
The original content is the new custom link customer-brand that puts us in the era of personalized advertising.
Content marketing will continue to experience a boom in its relevance (and demand) in 2012. The development of skills such as; relevance, uniqueness, interaction, education, attraction, relevance, emerge as essential elements to differentiate themselves from the contents.
The business model is consolidated and conforms map Social Media
Facebook, Twitter, Linkedin, YouTube, all have implemented systems that allow them to consolidate their business models, it is clear that Google+ will do the same when you finish your trial, so the “big picture” begins to be clearer to brands.
It increases the need to generate “confidence”
The credibility that generates the social fabric will continue to increase, the influence is measured in terms of trust and this is seen from the social action. It is increasingly necessary to be “credible” in social networks.
More united and more informed, great allies of Marketing in social networks … and great challenges for brands, they must equip their strategies power of emotion. Most demanding users