What might 2025 hold for tech PR?
With everything from changing client expectations to economic recovery and technological advancements making an impact, the tech PR sector is expected to change rapidly over the coming year. Let’s explore some of the key opportunities and challenges ahead.
Working with a changeable landscape will be key
As the tech PR landscape is extremely changeable, it’s important to go with the flow and not battle against the current. 2025 is set to be a year of exploring the practical value that AI technology can offer, particularly when it comes to understanding how it can be used effectively and responsibly. As this Forbes article notes, there’s a balance to be struck between being creative and being careful with AI.
The recovery process will continue
The COVID-19 pandemic took an enormous toll on the tech PR sector, particularly with regard to shrinking client budgets and slower agency hiring schedules. The marketplace has been slow to bounce back, but there are increasing numbers of new business opportunities coming to the fore, which is boosting competition and contributing to a sense of renewed optimism.
The desire for tangible ROI data is increasing
As decision makers are increasingly keen to link PR investment with core business objectives, there is a clear need to be able to provide tangible ROI data for every project you work on. Driving meaningful success throughout 2025 will be reliant on your ability to unlock data-driven insights and conduct real-time optimisations to client campaigns in order to deftly support their unique goals and objectives.
Try searching online for ‘tech PR agency near me’ to find providers who can support your business this year. Look out for a team who understands the importance of data, such as https://headonpr.co.uk/tech-pr-agency-near-me/.
Mass pitching and press releases are a thing of the past
Although press releases were once an essential component of securing coverage in the media, they are now often viewed as fact-checking tools. For this reason, it’s important for agencies to eschew a one-size-fits-all approach and instead explore whether there are more effective ways to conduct thoughtful outreach that drives positive outcomes.
