Six Tips When Choosing Signage for Your Business

A high-quality business sign engenders trust and loyalty, drives brand association and secures your position in the marketplace. Here are six tips to help you invest in appropriate signage.

1. Perform a Needs Analysis

Why do you need a sign? What will its purpose be? By understanding your needs, you will be able to tailor an appropriate solution.

2. Design for Impact

Signs come in many sizes, shapes and materials, so consider the size and location of your premises and the purpose the sign must fulfil – then unleash your creativity.

3. Consider Visual Elements

Your sign must be easy to read and understand, so keep it concise with readable fonts, contrasting colours and sufficient artwork to reinforce brand recognition. Raised writing can be helpful for the visually impaired.

4. Seek Expert Support

Many of the signs Exeter were created by experts such as exeter.nettl.com/signs. By choosing an experienced signage company to guide you, you will benefit from their experience, expertise and craftsmanship, boosting your visibility and delivering a sound return on investment.

5. Comply with Local Regulations

Exeter City Council can advise whether your sign requires planning permission, based on its placement and size.

6. Stay on Budget

Set a budget at the outset of the project and stick to it. Remember to balance quality against cost, as high-quality signage will cost more but last longer than cheaper alternatives. This may not be an issue if you anticipate changing your signage routinely, but if you need it to last, invest in quality.