The truth behind six design agency myths

From websites to marketing materials, businesses need designers. But many are discouraged from using a design agency due to a number of things they’ve heard. But this raises the question of whether there is any truth behind these myths.

Design agencies are too expensive

Good design will require an investment, but a design agency can represent good value for money as it brings together a whole team to see the project through to completion. It’s worth asking some agencies for a quote. To find agencies in your area, use a relevant search term like ‘Birmingham design agencies’, and you will get results like //birmingham.nettl.com/creative-agency-birmingham/.

My project is too small for an agency

There is a myth that design agencies will not prioritise small projects, but generally, agencies are happy with projects of any size, taking pride in giving them all their best. Agencies also compete for business and will therefore take any chance to enhance their reputation and build links with clients.

You lose creative control

If you have a vision, you may worry about an agency ignoring it to focus exclusively on its own ideas. However, collaboration is at the heart of any good project. A good agency will take your ideas and enhance them, while being keen to take on board any feedback you offer.

Communication is too difficult

Generally, agencies are businesses that know they need good communication skills and whose reputation hangs on being professional and transparent. Read reviews of agencies you are interested in, and it is likely that good agencies will have reviews praising their communication.

It’s better to keep design in-house

Design can be done in-house, but providing permanent employment to a team of designers with the necessary skills in all areas of design is beyond the means of many businesses. Besides, often a fresh set of eyes can be what your project needs.

Design agencies are inflexible

An agency will certainly have a structure, but as they employ a wide range of professionals, they may offer more flexibility and be better at handling last-minute changes.