Why your website needs responsive design
The way we use the internet has changed rapidly, with devices of all shapes and sizes now offering online viewing capability. Responsive web design is fast becoming a must-have for website owners, with experts such as Somerset web designers able to create a single site capable of adjusting to any screen size. Why has responsive design suddenly become so pertinent?
Rise of mobile technology
From smartphones and tablets, to watches and televisions, the days of just viewing the internet on a desktop are well and truly over. These days, more of us are opting to use mobile devices to search the internet. A responsive website adjusts its size to whatever screen or device you use, keeping up with the latest mobile trends.
Easier to update
With a website that has responsive design, there is no need to have separate sites for different mobile devices. Having a single site makes it easier to update and maintain, especially as technology advances and newer devices come on the market for viewing the internet. Having a single site to maintain is also the most cost-effective option, helping to save you money in the long run.
Favoured by Google
Search engines such as Google prefer responsive design, so you are likely to find yourself higher up search listings if you opt for this type of website. It is also easier to conduct SEO and marketing activities with a single site.
Remain competitive
With so many websites flooding the internet, it is the goal of every business to ensure it stays ahead of its competitors. Having a responsive website, designed by experts such as Somerset web designers http://www.somersetwebservices.co.uk/ could be one of the best investments you make to stand apart from your rivals.
Quicker load times
Research has proven that responsive designed websites are quick at loading. Websites that are slow to load risk losing visitors, and experts argue that if your website is not responsive, you could lose up to 50% of your traffic.
Better user experience
Responsive websites improve the user experience and reduce bounce rates. Not only do such sites look good, but research has shown that click-through-rates are boosted by up to 25% if a website is responsive. When a visitor has had a positive experience of a website, they are more likely to make a purchase and return again, and share their experiences with others.
