Planning for Improved Event Margins in 2016

With the start of the new year fast approaching, it’s time to start planning your events for 2016. As well as ensuring that these are successful for your company or client, you also need to make them as cost-effective and profitable as possible. There are a number of ways that you can help to improve your margins on events, and most of this comes down to efficient planning.

Improved Event Margins

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Do Your Research

One of the most effective ways of increasing your margins is to do your research thoroughly in the first place. This will allow you to understand what your target audience wants from an event and ensure that it is successful. For instance, what type of activities are they looking for? Do you need to find a rodeo bull distributor, or is the audience more likely to want to be entertained?

Increased Attendance

Some events will have a set limit on the number of people who can attend. However, depending on the choice of venue, it can be possible to increase the numbers who attend. This will reduce the cost per head of staging the event, which will help to increase your profit margins.

It’s important that your event is well advertised in areas that the target market will see in order to make them aware of the event. You should look at a range of promotional activities, including your own website, direct mail and social media, as well as some paid-for options.

Get Your Pricing Right

It’s important that you’re aware of all the expected costs before you set your pricing. Otherwise you could be left making a lower profit because your outgoings were more than you originally anticipated. You need to cover off everything that will be included, from the venue and food and drink costs to any suppliers, including activity providers such as a rodeo bull distributor like This will mean you can see the impact on your margins of different ticket prices, and you could then look at running early-bird or last-minute promotions to boost attendance.

With a small amount of planning in the initial preparation stage, you can ensure that your event is a success, both in terms of attendance and financially. If you can convince your audience to attend, then you are more likely to see an increase in your margin.

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