Instagram finally allows you to schedule publications, but only to company profiles and not from the application

It was perhaps the most requested option on Instagram and has finally become a reality, although at the moment it is only available for business accounts. It is, of course, the programming of publications.

Since the rise of this platform, social network professionals have had to resort to third-party services to publish an image on a specific day at a precise time, if they did not want to carry it out manually. Now, finally, it can be programmed natively and officially. Although there are buts.

Programming, yes, but not in the application

Instagram has integrated the programming of publications in its platform, although it has not done so in the product itself, in the application. The support of the feature has been added to the Graph API of the platform , which means that it can be exploited through network management applications.

At the moment, explains the company, it is only available for Facebook Marketing Partners and Instagram Partners.

Hootsuite, one of the most popular tools when it comes to managing corporate accounts, seems to be the first to include the programming of Instagram posts in its service as TechCrunch picks up, citing its CEO, Ryan Holmes.

The programming and publication of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is pleased to partner with Instagram to make this happen.

Therefore, this step taken by the service in the hands of Facebook will only impact the companies and professionals who manage their profiles through these third-party systems. Hootsuite has announced that its clients will be able to schedule and publish photo content directly through their panel from today.

These changes to the Instagram Graph API also include the ability to view the mentions and labels on the own business account, post comments on the publications that have been tagged or mentioned to the company, as well as the ability to discover and see Profile information and publications from other corporate profiles.

It should be noted that programming does not extend to ads and that the option, they say from Facebook, will begin to be ready for non-business profiles within a year , beginning in early 2019.