Six ways to make HTML5 banner ads stand out
HTML5 banners are a great way to make your advertising campaigns stand out. There are some tips and tricks that are worth following to optimise your results, so follow these steps to get the most from your next set of HTML5 banners.
1. Get the sizing right
When you place HTML5 banners with a partner site of any kind, they will define the dimensions to which you need to size the ad. This means designing it correctly in the first place so that animations and graphics work as they should. If you are not sure about doing this, an agency such as thebannermen.com/banners/animated-ads/html5/ can do it for you.
2. Market your products
It makes sense to market your products and services on your HTML5 banners. Getting this right will help to drive qualified traffic to your landing page
3. Make different versions and sizes
If you create different versions of your HTML5 banner ads, you can A/B test them to see which creative works best. Also, create different sizes so that you have them ready when an opportunity arises in a different section of a page.
4. Go easy on design
HTML5 banner ads are great because they are so versatile, and you can add graphics and video with ease. Be careful to avoid going overboard, as you can turn visitors off if the ads are too intrusive. Keep them relevant and respectful. Although they need to catch the attention of website traffic, they shouldn’t induce a headache.
5. Watch out for expanding ads
It can be tempting to add lots of bells and whistles to your ads, but these can sometimes backfire. An example of this is expanding ads, which may work well on the browser version you are coding with; however, unless you do testing across all systems, you may find it does not resolve as it should on some screens. Expanding ads may also not work as they should on mobile phones and other digital devices. When in doubt, follow the KISS – keep it simple, stupid – mantra.
