Top ways to grow your craft business
Crafting can be a lucrative and fun way to make money. In a world of low-quality mass production, there is a growing market for beautiful handmade items with lower carbon footprints, more independence, and a sense of connection to their communities and customers. If you own a craft business and would like to see it grow to increase revenue, here are the top ways to grow your business.
Understand your USP (unique selling point)
What sets your business apart from others? What is your unique offer to your customers that another craft-maker can’t match? If you can’t articulate this, it would be a good idea to spend time thinking about it.
Your business USP should be a key part of your marketing strategy, so it needs to be clear. You should also consider what your values are as a business. Are you linked to a local area, such as a fishing or rural community? Are you doing something innovative or are you keeping a long-standing tradition alive? Do you strive to deliver the highest quality? Do you look after loyal customers? These are just some things to consider. Social media provides a great way to promote your business.
Try something new
If your overheads are low and your business isn’t growing, it is time to try something new. This may mean trying a new product offering; for example, if you are selling crochet items, why not move into macrame or another craft with high demand? If you are not sure, starting with a macrame kit means you don’t have to spend a lot of money on research. A macrame kit will contain everything you need to see whether this is a craft for you.
Understanding costs
If you are serious about making money as a craft business owner, you must understand the cost of making your items. This includes the cost of your time and how long it takes to make an item. If you cannot accurately define your input and output, you may struggle to make efficiencies to grow your business.
