The benefits of interactive displays in shops
Should you be installing more interactive installations in your retail space? Humans love technology and we also have an innate desire to communicate. Combining these two needs will lead to higher engagement, which can never be a bad thing for brands. Fresh, exciting and innovative technology draws attention and intrigues consumers and the desire for interaction has become the standard for populations that always depend on their mobile devices.
Today, buyers are smarter than before. So, when it comes to making in-store purchases, they look for rich product information to assist in decision making. And they don’t need to hear the tone of the sales associate.
This is why more retailers are looking to interactive store displays to improve and enhance the shopper’s experience. Consider the Digital Signage options available from moodmedia.co.uk/digital-signage-solutions/
Here are some of the reasons why you might want to consider the interactive retail display for your store:
- Interactive displays provide the entertainment consumers need.
About 70% of female buyers and 50% of male buyers view shopping as a form of entertainment, and they continue to look for new ways to be entertained. Interactive retail display can do that. This is why many top global brands are introducing elements like augmented reality to provide that entertainment in an otherwise purely retail environment.
- Interactive displays “slow down shopper” to help increase sales.
Providing interactive displays helps to prolong customer engagement by keeping them in store physically for longer periods. This lengthier engagement helps to strengthen the relationship between a brand and the consumer. Did you know that the slower you shop, the more you spend? Now, there’s food for thought for store owners.
- They offer additional information and personalization.
Many displays allow buyers to enter information, customize products, visualize how they can fit a product into their daily lives and let them check stock levels right away – something that consumers are very comfortable with right now.
The product can then be sent directly to the buyer’s house, so less luggage must be carried during their shopping experience.
- The displays collect consumer data.
If the buyer interacts, you must collect. Data collected from this display can be sent back to marketing. This allows brands to adapt their marketing strategies in real-time to meet the needs of their target audience.
Consumers are familiar with the information available when they need it online and reinventing this familiar online experience in the store will help increase sales and create a better shopping experience.
