Driving User Behaviours That Drive Ranking: Four Essential Techniques
Boosting your ranking can help to increase brand awareness and encourage conversions. If you are looking at ways to achieve this, here are four techniques you should use that drive ranking based on user behaviours.
Responsive Website
Mobile technology has exploded in recent years, and, according to Deloitte 76% of adults now own a smartphone in Britain. For the first time ever, more people are using their mobile devices to check the internet, so if you want to stay competitive, it’s imperative your website is responsive and optimised for use on mobile devices. Search engines approve of this too, meaning a responsive website will boost your ranking.
Keep it Simple
Avoid overloading your website with large graphics or heavy media files as it will be slow to load. Website users are impatient, and will leave a site if it takes longer than three seconds to load. In fact, according to Forbes Magazine a one-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. A simple, effective website that is quick and intuitive will also be favoured by search engines when it comes to ranking.
Easy Navigation
Web users like sites that are easy to get around, and search engines also boost rankings of websites that are simple to navigate. Make sure your website is ordered logically and is straightforward to get around, with a clear structure and headings. Avoid stuffing pages with content or creating visual overload, as users find this frustrating and search engines may disapprove. You may want to consult professionals like Cheltenham web designers http://www.16i.co.uk/ or others to make sure your website is ticking the right boxes when it comes to efficient navigation.
Clever Content
Website users have become incredibly savvy, and can smell content that reeks of sales patter a mile off. Make sure that the content you produce is informative and useful, rather than trying to push a sale, if you want to keep visitors coming back to your site. When using keywords to optimise the site and boost your rankings, make them flow naturally within the text so that it doesn’t look like you only provide content to boost your rankings. Search engines will reward you for providing natural content, and your audience will appreciate it, too.
