Avoid These Domain Name Mistakes
When starting your new blog or business website, one of the first things you should do is decide on a name and buy the associated domain. Pick and register a name as soon as possible so you can market your site effectively.
How to Buy Domain Name(s)
If you don’t already have a website, register the name you want to use (be it your real name, a pseudonym or a business name) as your domain’s name. If you’re planning a business website, you should always pay to register the name of your domain. Companies like https://www.names.co.uk/domain-names can make this process straightforward so you have one less thing to worry about.
If you’re a new website owner, you may run into problems trying to choose a name for your domain. Here are some of the most common domain name mistakes and some tips on how you can avoid making them.
Use a Domain Name Related to Your Business Name
Domain names and business names aren’t necessarily the same thing. Domain names are permanent web addresses, but business names can be easily changed. However, it’s advisable to use a domain name that’s related to your business name. This will make it easy for users to remember your site’s name, driving up hits. It will also help with SEO optimisation, allowing search engines to index keywords related to your website.
Choose an Easy to Read Name
Make sure you buy a domain name for your site that’s easy for visitors to read. Don’t be tempted to use ‘unique’ spellings or insert special characters into your domain address. The former is hard to remember, and the latter can generate errors that might prevent people from sharing your site’s address. You should also avoid the temptation to use multiple hyphens in your domain name, as this can impair readability and even make a site look suspect.
Pick an Original Name
Check whether the domain in question has already been registered by another user. If it’s already in use, obviously you won’t be able to use it! If the name or any similar forms (such as hyphenated versions) have already been registered, it’s advisable for you to pick a different name for your site. This will help avoid any potential confusion for site visitors. Having a unique yet memorable name will help maximise the number of hits your site gets, generating business for you.