Three school website engagement tips
School websites are a crucial resource. They provide essential information for pupils and parents at the school, such as dates, extracurricular activities, and events, as well as conveying the school’s vision to attract prospective parents and pupils. To make the most of this resource, consider some tips to make it more engaging.
Clean design
The most important thing about the website is that it is clear to understand and navigate. Cluttered content is distracting and makes it harder for them to find the information they want. Use white space around your content to break it into easy-to-find chunks and be consistent with fonts and colours. Make sure your menu effectively guides visitors to the information they are seeking.
When choosing a web designer, it is a good idea to use one who is familiar with creating websites for schools such as www.fsedesign.co.uk/websites-for-schools.
Quality images
Visuals tend to be more memorable than text and tend to draw more views, so use high-quality, engaging images on your school website. Try to use original images rather than generic-looking stock photos, as these are more relevant and can highlight the achievements of your school. Using image carousels can allow you to use multiple images without cluttering the site.
Accessibility
Make sure your site is accessible to all, including those with visual and hearing impairments. This includes adding ALT text to images and transcripts and audio tracks to videos, while using high contrast colours for your text, with the most accessible being black on white. This helps make your website more engaging to all visitors.
