Why product packaging matters for businesses

Your product packaging matters. It may seem like a simple wrapper, eventually destined for the bin, but it’s actually an influencer for your brand. Your packaging quietly shapes your brand’s identity and can even impact your customer’s choices.

After all, packaging is the face of your product, the advertisement that makes your product stand out against its competitors. Studies show that a huge percentage of consumers decide what to buy based on packaging design. Vibrant, funky packaging isn’t just eye-catching – it’s a sales strategy.
Quality packaging isn’t just about looks. It’s also a promise. Just as you wouldn’t expect a fine piece of jewellery in a brown paper bag, customers associate good packaging with a good product. It’s a tangible way of saying, “We care about what’s inside.”

Packaging is also your brand’s introduction. Think about Apple, whose sleek, minimalistic packaging is as iconic as the product inside. Colours, too, become your brand’s signature. Cadbury’s purple and Tiffany’s blue are instantly recognisable.

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But it’s not all visual appeal. Packaging builds connections. Coca-Cola, with its unique bottle and “Share a Coke” campaign, turned a simple product into a shared experience.

In the digital age, packaging is marketing. Unboxing videos and social media posts about unique packaging create buzz. More than 40% of consumers share their experiences with branded packaging, turning it into a free and authentic marketing tool. Employing expert marketing strategy consultants, such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/, can be a worthwhile investment.

The Practicalities

Packaging needs to be practical too, though. Practical packaging ensures your product’s safety, especially during its journey to the end customer. Customers also care increasingly about sustainability, with eco-friendly packaging making a statement about a company’s commitment to staying green.

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Financially, good packaging is an investment. Around one-third of businesses see increased revenue after improving packaging.

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