Returns to the VAIO computer market and confirms its international expansion
VAIO disappeared from the map when Sony decided to divest its PC division . Many kept affection for the brand and soon learned that Japan Industrial Partners (JIP) wanted to do with her to relaunch this brand devices. The problem? That at first sounded like they were going to sell their products in the local market. However, the CEO confirmed that they will return to expand internationally.
Yoshimi Ota confirmed in the Wall Street Journal that the VAIO brand will go on sale outside Japan next October. Your landing will be gradual and the first countries chosen to market its laptops are the United States and Brazil. It has changed ownership results in a new vision and strategy. This time they want to go for a very different audience.
Computers and robots for professionals
Ota explains, –under the hand VAIO Sony– has focused too much on market share rather than creating a division that was profitable. “We are not interested in cheap models for all” points out. This time they want to reach the industry as designers and creative professionals who today work with Apple computers.
To achieve this, your first bet is the VAIO Z Canvas, a portable 2 in 1 with Intel Core i7, 256GB SSD processor and 16GB of RAM. A hybrid between portable and very interesting tablet in the United States will be sold at a price of $ 2,200 from next October.
Besides computers, Ota warns that the brand will expand to more devices and want to phones, wearables, industrial equipment and entertainment robots. The latter category inevitably reminiscent of Sony Aibo. We do not know if the next robot that builds VAIO will be a form of animal or human. They, though, already have experience doing a robot for the Japanese company Fujisoft, Palmi.